As a new social media study, Pinterest is the go-to platform for driving traffic to your blog, while LinkedIn is a platform for non-fiction writers.

That's great, but when it comes to creating a strong marketing strategy to ensure your new book reaches the market, it all starts with a great website.

As an author, you may not think that Author website have much interest or importance, but they are useful in the digital world.

This is everything an author's website should include to motivate you to succeed as an author.

Websites for authors always include an author's biography

Let’s start with perhaps one of the most important aspects of all the best author websites – the author biography!

Your author website is like your business. As a writer, you still promote yourself just as you would if you had a small business. This means you should treat your website the same way.

Although it will be easy for you to write a story, it is sometimes difficult for you to write a story about yourself. This is really where many writers seem to fail.

Include things like:

Why should they read your book?

Who are you?

What or who is part of your feelings?

Who do you like?

If you are writing books that want to inform others, you will need to pay special attention to your biography.

Be sure to provide readers with enough information about your credentials and experience. This is very important for creating trust and confidence.

Design a great author website with Pages

Each of your documents should have its own page. Those pages are better when you show them your book, not just tell them about it.

You'll want to make sure you include a high-quality image of your book cover, but also a great summary. Remember, don't include any spoilers! The goal is to give them only to leave them with an irresistible desire to buy your book now.

When it comes to on-page SEO, creating a well-designed site is very important. So you'll want to make sure you have a separate page for each book you've written.

This ensures that when people search for you online, they search for "Jane Smith, A Journey into the Wild" and the web page will appear at that exact URL.

If your pages are crowded together on one page, it will hurt your search engine rankings and make it harder for your fans to find what they are looking for!

How to Design Book Website Pages for Fiction Writer

If you are not a fiction writer, you can skip to the next section. If so, you should read on, because Author website design will be a little different when it comes to book pages.

Fiction fans love details, as you surely know. So, if you are a fiction writer, add more details to your book page.

Consider including character profiles, maps, or examples of the setting where you take your readers in your book.

Author Websites Always Need a Blog

You are an author, so when someone visits your author website, they want to see that you can write!

However, as a writer, your blog should be different from that of a business or online store.

To really improve your blogging efforts, you should focus on commenting and authority building as well as community building and reporting.

Free up space and turn it into a place your readers will always want to check in for more updates. Ask them to subscribe to your blog at the end of each post and give them really good updates.

How? Write a short story that will allow you to delve deeper into the background or story of your current book. Or create character sketches for your readers' favorites.

It's okay, and recommended, to take a creative break here, though. You can also use your blog to talk about changes in the publishing industry or give advice to other successful authors.

However, the main purpose of creating an author website blog is to work on building a community and connecting with your readers.

To do this, you need to make sure that you interact with them in comments and answer their questions.

Enter the author's information about speaking at the event

If you are contributing to a speech, you must include a speech link page on your main website.

The great thing about modern website builders is that you can often find custom made pages that come with a set schedule and everything.

If you add this page, make sure you update it regularly with new information and check that it doesn't contain any unnecessary information.

This means that if the meeting date changes, change it immediately on your page.

If you don't attend a conference, you might consider attending an event or even supporting your own writing studio.

If you're most interested in speaking, it's worth adding a page to your website for that. This lets visitors know that at least they are open to this idea or are looking for an event to talk about.

You never know, before you know it, your schedule may be filled with requests just because people like your page. It doesn't hurt your website to at least add that page.

Dedicate Space for Media and Reviews

Sure, people can easily find book reviews on sites like Amazon, but why put them through a few clicks if they're already on your website?

Since your product is a book, a website for authors should always include reviews of those books.

If you have a PR team working for you, you can dedicate a part of your website to the advertising and PR page. This is where you will place information such as media contact information or publications for your new book.

This is also a great space to add links to articles that have been published about you as an author or about your book.

While this may sound self-promoting, it really isn't. Companies do this all the time when they post their awards and achievements.

If you're just looking to gain traction and sell books online, your author website can include book reviews on every book page.

Connect Amazon to your website to sell directly through it, or connect to your publisher's site. Either way you do it, you'll be able to install a widget that displays many of your top reviews.

It's a really good place to sell your books. Add a link to the shopping page and sign up for an affiliate program if possible.

Amazon and Barnes & Nobles have affiliate programs. By placing their link on your page, you can increase the amount of money you earn from each sale.

Best Author Websites Are Social

In today's digital world, just having a website is not enough. You need to work on developing a social media presence. This includes linking to your social media accounts and your website.

Also, make sure you update all your social media accounts regularly. Tweet, like, selfie and vlog as you can to keep the conversation going with your readers.

This is especially important if you are working on a new book that you want to publish.

Giving updates to your social media followers is a great way to build hype before it's released. Give them a preview of what to expect or a behind-the-scenes look at the publishing process.

In general, it is important to invest time and effort in constantly researching new social media options. Identify your target audience and find out which social media channels they use most.

According to company reports, the majority of YouTube users are between 16 and 24 years old, while users who spend time interacting with Facebook are mostly adults in their 40s and 50s.

Keep this in mind when updating your social media accounts and tailoring your content to your audience. And always make sure you're always up to date.

Mistakes to avoid on website authors

One of the most common mistakes we see in author websites is when writers seem to think they can publish a website and not review or edit it again. This is not true!

You should always try to keep your site fresh and focus on providing fresh content.

Imagine walking into an unchanged storefront. After a while, you will stop visiting because you know there is nothing new to see. It's the same with the author's website!

Make sure your pages are fresh, work on creating new content every week, and update old posts with new stats and dates.

Another mistake to avoid is being afraid to give too much information. While it's important not to give visitors spoilers, you still need to make sure you use a little something to attract them.

After all, that's part of your author's website, isn't it? If you don't want to give your readers additional information, you can rely on the Amazon blurb.

Link the samples of the book in a logical way and promote the strategy by always adding a purchase link at the end of the sample.

When giving your readers a little something extra, it's important to keep in mind to avoid making the mistake of giving out your personal email address. However, you must include a contact page.

Give readers and potential clients an easy way to contact you. It is important to note that if you provide a contact page on your website, it is your responsibility to respond to such messages in a timely manner.

Basic website design tips for author sites

If you're a carver, you probably also love knives. It may mean that you have a lot of ideas when it comes to designing your website.

However, if you do get lost, keep these tips in mind:

  • Add logins everywhere on the site. It's a great way to build an email list that can help you sell your next book.

  • Keep your website clean. Convoluted sites are not easy to navigate and tend to feel disorganized.

  • Put everything in its place. This goes a long way toward staying organized, because there should be a place for each subtype on your site.

  • Make sure your site fits your style. If you're writing a romance novel, you don't need a dark, cluttered website.

Overall, think about the quality you offer as a writer and the style of your book. If they are hot and interesting, create a similar website.

Keep this in mind when choosing your website fonts, colors and images.

Are you ready to create your own author website?

It takes work to stand out in today's competitive world, especially in the publishing industry.

A great book writing website gives authors the opportunity not only to introduce themselves, but to connect with their readers and provide a lot of other information that can help them sell more books.

However, to be unique, you need to have a custom website that no one else has. But, unless you are an exceptional writer and professional web developer, it requires working with a team of skilled web professionals.

It's good, isn't it? Yes. Contact us to find out how our team can guide you through creating the perfect author website for your style and needs.

Trust us, this is not our first rodeo. We have already done this with other authors. We will help you stand out and engage your audience in a way that no pre-made website can.